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The Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are...
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The Problem With Big Data (It’s Not Me, It’s You)
Big data. There, I said it. For the past little while, I have watched – in astonishment – the amount of times a senior marketing professional (both from the agency and brand side) have spouted off...
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The New Resume
What are you able to disclose on an eight-and-a-half sheet of white paper? I can’t imagine what it is like to apply for a job. I’ve chosen a very different professional life for myself. A lot of it was...
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Is It Really All About Content?
There has been a lot of discussion lately about the importance of content and content marketing. Since Google made their last algorithm change, more and more articles and blog posts are lauding the...
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Facebook Is About To Explode (In A Good Way)
Facebook is just getting started. That may come as a shock to some. It may not seem all that illuminating to others. It’s getting easier to hop on the hype wagon these days. Just yesterday, the stock...
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Are Creative Types Just A Bunch Of Slackers?
When you think of creative types, what do you think of? If they are creatives and they work in the marketing industry, most people think of individuals wearing shorts, t-shirts and bouncing rubbery...
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Your Brand Is Tweeting Too Much
How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It’s getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on...
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Some Of The Best (Non-Marketing) E-Newsletters To Make You A Better Business...
Where do you find the things that inspire you? It should come as no surprise that content about marketing and smart marketers is one of the best places to get inspired about better ways to do your...
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What Facebook Knows About Innovation (That Every Brand Should Pay Attention To)
Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the company and their state of innovation, they will often align them with a myriad...
View ArticlePerforming a SEO Audit with Sona Medspa’s CMO Rene Fielder and Digital...
The AMA Charlotte Presents Performing a SEO Audit with Sona Medspa’s CMO Rene Fielder and Digital Marketing Director Brett Lutz The AMA Charlotte presents a digital marketing focused event on paid...
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